When Destination DC connected us with a sports marketing firm looking for a cinematographer to create a promotional campaign for USA Rugby's Washington, DC matches, the goal was simple to say and hard to do: make people feel the speed and physicality of rugby enough to buy a ticket. Player Jack Iscaro became the face of the campaign — and as the commercial and documentary cinematographer behind the lens, here's how it came together.
Rugby doesn't sell itself through static photos. The marketing firm wanted a campaign that captured the contact, speed, and stakes of the sport for a Washington, DC audience that might be discovering rugby for the first time, built around Jack Iscaro as a player fans could connect with on and off the pitch.
Live rugby is unforgiving — there's no second take on a try in the corner. Our production approach combined:
This is the same combination of documentary authenticity and commercial polish we bring to every project for sports marketing firms, PR agencies, and event teams across Washington, DC.
A single day on the pitch became a full content library: a 60–90 second campaign trailer built around Jack Iscaro's story for ticket sales, vertical cutdowns for social and paid ads, and a longer documentary cut for sponsorship outreach — exactly the kind of multi-deliverable turnaround a sports marketing firm needs from one production day.
This campaign reinforced a principle that applies to any live event: you don't get a reshoot. A gala, a match, a launch — it happens once, and the footage has to work across every channel your team needs it for, not just one recap video.
If you're a sports marketing firm, PR agency, event planner, or brand team planning your next campaign in the DC area, let's talk about how documentary-grade video production can drive real results — ticket sales, sponsorship decks, and social reach — from a single shoot.
Ready to book a cinematographer for your next Washington, DC campaign? Contact us today.